My name is Laura Roed and I’m an interdisciplinary problem solver, designer, entrepreneur, and strategist. I studied at USC’s Iovine & Young Academy, love solving design challenges, and thrive when collaborating across creative, business, science, and tech fields. My biggest strength?

Getting it done.

I believe that we can make a difference in the world and I am ready to start.

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Hey there,

Some things I do:

  • Buzz words aside

  • Strategy to implementation and scale... I love the end-to-end process and working with all the skills involved to bring ideas to life

  • I believe the design process can be used to solve almost any problem (or at least make a dent)

  • Experience design is everywhere and requires continuous improvement as technologies and customer expectations evolve

  • In a world where a million things are competing for people's attention, this skill is more important than ever. Convince people to pause, pay attention, and maybe even think twice...

  • If a tree falls in the forest and no one hears it... did it really fall? If a product is great and no one knows about it...

  • Paper and pencil still has its place only as long as we let it